Screw Business as Usual

This is for you, if you are ready to implement the principles of “Screw Business as Usual” by Sir Richard Branson. Over the period of 12 months, I work directly with you and your Board of Directors while you develop your strategy for connecting to the people and communities buying and using your products. We develop a unique path which is founded in your company values and which serves your specific company needs. From the strategy, we move on to the realization phase of meeting the goals of the plan. Your employees and staff have the immediate satisfaction of knowing their efforts are hitting the targets they have set. The world which you and your company “touches” will feel an immediate, positive impact.

1.) Consider the region you want to participate in: local, state, federal, global. 2.) Make information about existing programs known to your employees. 3.) Make a contribution to an existing program. 4.) Pave the way for your employees and staff to participate in existing projects. 5.) Create opportunities for your employees and staff to directly teach needy people skills they need to improve their living conditions. 6.) Develop your own company project for all your employees and staff to participate in.

Sustaining Your Business

You and your Board of Directors want your company to be known for its work in building communities, reducing waste, or finding innovative solutions to complex problems. You are searching for ways to make a difference in the world we all live in.

Have you already read “Screw Business as Usual” by Sir Richard Branson? Are you already following the work of the BTeam, the Elders, the Carbon War Room or the Zeitz Foundation?


You are probably already aware of the present situation:
“Business is now waking up to the reality that if we carry on using the natural resources of the world unsustainably, they’ll quite simply run out. With a burgeoning population, more people are still living in poverty than ever before and inequalities are increasing in many parts of the world.
Unemployment rates are at frightening levels. Non-Profits alone cannot solve the tasks at hand, while many governments are unwilling or unable to act. While there are myriad reasons we’ve arrived at this juncture, much of the blame rests with the principles and practices of business as usual.” Sir Richard Branson and Jochen Zeitz of the BTeam


Commit to One Small Step

Make a commitment to focus a portion of your time and energy in 2014 on these topics. We can begin with an exploratory meeting and move through a series of strategic planning and goal setting meetings, all the way through to realizing the goals of your company. Begin now with something small and do it consistently. Then work your way up to your own company project. It is a different way of doing business. But then… what the heck? You actually wanted to screw business as usual, didn’t you?