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About Peggy Stinson

Certified Executive Coach | Leadership Trainer | Facilitator | Consultant


How I Help Businesses

As a business consultant and certified Executive Coach located in Europe, I have been enabling business executives, owners, and startups to focus on the key elements of successful leadership since 2004. Before that, for 14 years, I was Executive Director, Judicial Liaison, and Lobbyist of several trade associations in the USA.

I am a leadership development and business strategy expert specializing in change-process structure for business performance and technology transformation. I focus on leadership and team performance, customer-centric service and design, marketing strategy, and supplier/partner relations.

In addition to professional coaching frameworks, I use organizational development and change management frameworks, as well as agile and design thinking methods as a foundation for implementing change process structures and strategy-building within organizations.

Industries: High-Tech | Precision Manufacturing | AI and Machine Learning | Medical Devices | Hardware/Software | SAP | Industrial and Heavy Manufacturing | Automotive | White Goods | Chemical | Industrial Engineering | Industrial Design | Health Services | Government | Legal | Food and Beverage | Service | Startups

Certifications / Continuing Education

I have been participating in certification courses for well over 25 years. Here are some which are most applicable to coaching and facilitation.

  • 1000+ hours of evidence-based, science-informed coaching learning from top-level institutions and professors
  • Executive/Business Coach – Comprehensive Coaching U (3 yrs)
  • Psychological Foundations for Coaching – McGraw/Lawlis
  • Trauma-Informed Coaching – Master Series Oxford 2023
  • Workshop Design, Design Thinking, Facilitation – several
  • Experiential Learning Techniques – several
  • Conflict Resolution – Conflict Resolution Network
  • Non-Verbal Body Language – Joe Navarro
  • Hogan Assessments/Personality – Hogan
  • Insights Discovery/Personality – Insights Discovery
  • Design Sprints – Jake Knapp/Jonathan Courtney

Professional Associations

Since I began my learning journey as an Executive Coach in 2001, I’ve adhered to the professional standards of important organizations in the industry of coaching.

  • International Coaching Federation - ICF
  • Institute of Coaching - IOC
  • European Mentoring and Coaching Centre - EMCC

Org Development / Change Management

Here are some of the frameworks I use for organization development and change process

  • Prosci - ADKAR goal-oriented change management model
  • McKinsey - Post-Covid Insights and 7S OD Framework
  • Change Management Institute - The Change Manager Body of Knowledge (CMBoK)
  • William Bridges - Managing Transitions
  • James Prochaska - Change Readiness


About Me

  • Serving leaders from corporations, mid-sized companies, and startups
  • Industries: High-Tech, Precision Manufacturing, AI and Machine Learning, Medical Devices, Hardware/Software, SAP, Industrial and Heavy Manufacturing, Automotive, White Goods, Chemical, Industrial Engineering, Industrial Design, Health Services, Government, Legal, Food and Beverage, Service, and Startups
  • Certified Executive Coach and Leadership Trainer since 2004
  • Participation and membership in professional associations
  • 25+ years as a business owner, leadership coach, and facilitator
  • Work fluently in English and German